Take their temperature. First off, send them the info they've requested. But don't stop there. Ask some qualifying questions to see if they're a hot, warm or cold lead. Are they looking to buy or sell? What's their time-frame? Let them know you're there to help whenever they're ready to do business. And don't forget to ask permission to contact them in the future (check off the CASL consent tab if they say okay).
Updated May 13, 2018